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  10. As the Swiss snowboarder Iouri Podladtchikov twisted,
    flipped and spun above the halfpipe at X Games Oslo the other day
    on his way to a sterling silver medal, the bottom of his panel — one of the more
    valuable pieces of advertising real real estate in the activity — exhibited no corporate custom logo.
    Instead, it was adorned with an artistic design he
    previously designed for a college category assignment.

    The explanation for the triumph of art work over business: Podladtchikov, 27, the 2014 Olympic
    halfpipe champion, no more has a plank sponsor.

    Snowboarding — which scarcely been around 30 years back and had taken over ski resorts surrounding the global world relatively in a single day, adding 5
    million individuals in two decades — has tumbled
    to globe recently. As the activity has been left behind by promoters
    and individuals, equipment sponsorship and sales opportunities for athletes have dipped below their
    peak amounts of five years back.

    From still left, Iouri Podladtchikov of Switzerland, Ayumu Hirano of Chase and Japan Josey of
    america at X Game titles Oslo the other day.
    “We have one-percenters in snowboarding, and then everybody else fighting for amateur dollars,”
    said Podladtchikov’s agent, Circe Wallace. Credit Ntb Scanpix/Reuters
    “It’s got really challenging,” said Podladtchikov’s agent, Circe Wallace,
    a former professional rider. “We’ve got one-percenters in snowboarding, and everybody else fighting with each other for amateur dollars then.”

    In the U.S. Open up in Vail, Colo., one of the final competitive events of the season, the North american Louie
    Vito was eliminated in the halfpipe semifinals Thursday.
    A 2010 Olympian and a two-time Winter X Games medalist, Vito was one of a dozen
    riders sponsored by Nike nearly. When the business discontinued its snow-sports division in
    2014, several leading pro riders faced an uncertain future because
    other companies — many in the midst of slashing their rosters,
    too — could not afford to sign all of them, reordering the whole market.

    “A couple of bad winters and Nike taking out meant a whole lot of good riders without a shoe sponsor and an outerwear sponsor,”
    said Vito, who also does not have a board rides and sponsor a panel with his initials on the bottom.

    “It had been a difficulty.”

    Podladtchikov during his yellow metal medal run at the
    Sochi Olympics in 2014. Credit Doug Mills/The New York Times
    At the Winter Video games in Sochi, Russia, Podladtchikov
    rode a plank with the logo for Quiksilver, a billion-dollar board-sports clothes maker.

    In September the business filed for bankruptcy coverage.

    Marie Circumstance, the managing director for Board-Trac, a lifestyle marketing and
    research company focusing on action activities,
    said retail circulation that taken the culture
    of mother board athletics over the nationwide country eventually proven too much.

    “It acquired oversaturated,” Case said.

    A weakened global overall economy, moving weather habits and
    changing preferences and technology have added up to make a challenging atmosphere for snowboarding.

    Snowboards at the U.S. Open in Vail, Colo. Retail syndication of board activities is becoming oversaturated, relating to Board-Trac, a marketing company.
    Credit Tristan Spinski for The New York Times
    According to the trade group SnowSports Sectors America, snowboarding peaked in popularity with 8 nearly.2
    million participants in the 2010-11 season, declining in each
    one of the next three years.

    Last season, there was a slight increase, to almost 7.7 million
    participants, because of development among those under 17 and women 18 and
    elderly.

    Equipment sales also have declined. According to the National SHOE Association, which tracks retail sales,
    snowboard equipment sales are down $60 million annually from 2007.
    SnowSports Establishments America in addition has reported
    level or declining equipment sales across skiing and snowboarding during the past
    five years. Primary data from this season implies that although snowboard equipment sales have increased 25 percent across the American United States, they nationally are down 4 percent.

    Jesse Bogart, right, of Copper Pile, Colo., and his little princess,
    Mackenzie, browsing sponsor tents at the U.S. Open up.
    Credit Tristan Spinski for The New York Times
    “When it comes to retail sales, you have so many factors working for and against you,”
    said Nick Sargent, SnowSports Industries’ chief executive, who cited Sports activities Authority’s announcement the other day that it
    would file for Section 11 bankruptcy and close more than 100 stores.
    “That will have an enormous influence on our business.”

    Changing snowfall totals never have helped, either.
    Twenty-five percent of snowboarders live on the West Seacoast, and California had been in a historic four-year drought until this
    El Ni?o season. Snow has been scarce in the Northeast for
    much of this winter also.

    “The original challenge is the elements dependency,” said John Lacy, the president of
    Burton Snowboards, a business pioneer. “Never to have snow over the East Coast because of this current winter really comes with an impact on getting people’s mind-set on getting up to the mountain.”

    As snowboarding extended from an outlaw sport forbidden at most ski resorts to a
    favorite addition to the Olympics, it does so at the expense of Alpine winter sports.

    Participation in that sport has been around free show up, with two million fewer individuals than twenty years ago.
    Using the old antagonism between skiers and snowboarders a plain thing of
    the past, snowboarding has co-opted much of the gear technology,
    attitude and style of snowboarding. Freeskiing features many of the same tricks, on a single terrain, as snowboarding and grew by almost
    a million participants from 2010-11 to 2014-15.

    Snowboarding and freeskiing are actually in the Olympics, the location in
    2014 for Podladtchikov’s annoyed of Shaun White, that was a ratings innovator
    for NBC at the Sochi Video games. Another snowboarding discipline, big air,
    where riders soar 40 foot while performing techniques for judges, will
    be added to the scheduled program at the 2018 Video games in Pyeongchang, South
    Korea.

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