“For a crisis to be resolved, the City must undergo recovery, image restoration, come up with strategies, and in worst case scenarios—rebranding, instead of just sweeping the problem under the rug… “
Renowned brand architect Amor Maclang of the Geiser-Maclang Public Relations Company has recently offered a free seminar on How Reputational Risk Management Can Support Tourism in Zamboanga on January 14 at the Garden Orchid Hotel. The participants of the seminar were representatives from the local government, the academe and the private sector.
Maclang, a globally-award winning Marketing Communications Expert is the Founding Director and PR Head of the Geiser-Maclang PR Company— known for rebuilding and strengthening images of brands such as Toblerone, Kraft, Alaxan, Bayan Telecommunications, Krispy Kreme, ZestAir, Boysen, Ayala Land, Havaianas and more.
The seminar aimed at bringing out ideas on rebuilding the image of Zamboanga City after the unfortunate incident in September 2013. The aftermath of the war has not only caused emotional trauma to the locals of Zamboanga, but has also brought about the consequential decline in the economy caused by the negative pictures of Zamboanga triggered after the war.
During the seminar, WMSU and Ateneo de Zamboanga University have expressed their full support in reconstructing reputation of Zamboanga while collaborating with the other stakeholders in the city. Even prior to the seminar, Maclang stressed the importance of the academe where young people have fresh ideas in achieving the city’s goal of rebuilding its image in a seminar where WMSU and ADZU students met with her on December 14. The core group composed of these students and faculty who have committed to initiate concepts of peace as a totem or icon for Mindanao.
The seminar on January 14 was sponsored by the Department of Tourism and the Zamboanga Chamber of Commerce and Industry Foundation, Inc.
While discussing the three stages of crisis during the seminar, Maclang mentioned that Zamboanga City has already violated the 30/30 principle of disaster and risk management which states that 30 days after a crisis, the government should already promote a campaign neutralizing the risk of the reputation deterioration of the city.
In a concluding statement, Maclang said that when life goes, tourism goes and business follows. (WMSU Press Release)