Western Mindanao State University, in partnership with the Western Mindanao Agriculture, Aquatic and Natural Resources Research and Development Consortium (WESMAARRDEC), officially launched SciComustahan: Kwentong TechTrans sa SciComunidad ng Mindanao, marking a significant milestone in advancing science communication in Mindanao. This pioneering initiative sets the stage for bridging scientific advancements with public engagement, fostering a more informed and connected community in Agriculture, Aquatic, and Natural Resources (AANR) technologies.
The pre-launching event, held on February 21, included the signing of the memoranda of understanding and agreement, formalizing partnerships aimed at ensuring collaborative efforts in knowledge-sharing and technology transfer. The official launch took place on February 28, coinciding with the airing of the program’s first episode, marking the beginning of SciComustahan’s journey in bringing science closer to the public.
Dr. Nursia M. Barjose, Vice President for Academic Affairs, who represented University President Dr. Ma. Carla A. Ochotorena, emphasized the broader impact of the project, stating, “This project is a start of a transformative journey that will not only enhance communication but also connect, inform, and empower our communities, unlocking the immense potential of research and technology to drive meaningful change.”
Funded by DOST-PCAARRD under WESMAARRDEC, the initiative is spearheaded by Ms. Kimberly Joy R. Kilat of the Mass Communication Department, who envisioned a platform where scientific discourse is both accessible and engaging. During her speech at the launch event, Kilat stated, “SciComustahan is more than just a program; it is a movement that fosters meaningful conversations about science and technology.โ โOur goal is to make scientific knowledge not only informative but also engaging and relevant to the everyday lives of people in Mindanaoโ, Kilat added.
During the launch, attendees, farmers and fisher folks association, and key stakeholders, witnessed the signing of the Memorandum of Understanding between WMSU, WESMAARRDEC and four (4) other consortia in Mindanao, and DOST-PCAARRD’s RAISE program. This formalized partnerships aimed at ensuring collaborative efforts in knowledge-sharing and technology transfer.
As part of the launch, the programโs key components were introduced:
๐. ๐๐ก๐๐ซ๐ข๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ญ๐ข๐ฌ๐ โ Scientists and technology experts will be central to discussions, ensuring accurate and practical knowledge dissemination.
๐. ๐๐๐ฅ๐๐๐ซ๐๐ญ๐ข๐ง๐ ๐๐ฎ๐๐๐๐ฌ๐ฌ โ Adopters of AANR technologies will share about their journeys, offering inspiration and practical insights for others looking to invest in innovation.
๐. ๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ โ Pre-edited educational videos will be broadcasted, showcasing how multimedia will play a vital role in communicating science to the public.
The SciComustahan launch marks the beginning of a dynamic and innovative approach to science communication. By leveraging television, radio, and digital platforms, the program is set to enhance knowledge exchange and encourage the adoption of AANR technologies across Mindanao.
With its official unveiling, SciComustahan is poised to empower local communities, strengthen collaboration among stakeholders, and ensure that scientific advancements translate into tangible benefits for the region. This launch is just the first step in a transformative journey, setting the foundation for a future where science is more accessible, engaging, and impactful. (LMP, PAO)
To maximize its reach, SciComustahan will be aired every Friday at 6:30pm through the following platforms:
โข Emedia Digital TV Channel 40
โข Sky Cable Channel 54
โข MCTV Channel 98
โข E-media Mo FM Facebook Page
