The NegoCom AgriTek Extension Program introduces an innovative approach to spreading awareness and knowledge. It takes the form of a one-hour online teleradyo program that will air once a week. This media platform is designed to elevate public awareness regarding opportunities that can enhance livelihoods and overall quality of life. By leveraging this media intervention, the College of Liberal Arts aims to serve as an economic mobility multiplier, promoting self-generating livelihood options that are within the economic means of the local communities in Zamboanga City.
The project is strongly anchored in the Philippine’s Sustainable Development Goals (SDGs), with a particular focus on “zero hunger” and “decent work and economic growth.” NegoCom AgriTek is poised to contribute significantly to these goals by fostering local economic development and providing avenues for decent employment within the agricultural sector.
In conclusion, the NegoCom AgriTek Extension Program represents a promising step towards community empowerment and sustainable growth in Zamboanga City. By bridging the gap between research-based TBIs and local communities, this initiative holds the potential to transform livelihoods, reduce poverty, and contribute to the realization of the SDGs. The College of Liberal Arts, along with its partners, is committed to ensuring the success of this project and its positive impact on the lives of Zamboangueños.